
Container deposit legislation are laws passed by city, state, provincial, or national governments that require that a deposit on carbonated, milk, water or alcoholic beverage containers be collected when the beverage is sold. When the container is returned to an authorized redemption center, or the original seller in some jurisdictions, the deposit is partially or completely refunded to the consumer.
Deposits that are not redeemed are often used by the governmental entity involved to fund environmental programs; sometimes they are used to cover the costs of processing returned containers. In the United States, these laws are also popularly called bottle bills after the Oregon Bottle Bill, the first container deposit legislation passed in the U.S.
Efforts to pass container deposit legislation in the 39 states that do not have them are often politically contentious. The U.S. beverage container industry — including both the bottlers of water, soda, beer, and the corporate owners of grocery stores, and convenience stores — often spends large amounts of money in the United States lobbying against the introduction of both new and amended beverage container deposit legislation.
Studies show that beverage container legislation has reduced total roadside litter by between 30% and 64% in the states with bottle bills.
Studies also show that the recycling rate for beverage containers is vastly increased with a bottle bill. The US beverage container recycling rate was 39.4% in 2001. States with bottle bills recycle approximately 78% while states lacking bottle bill legislation only recycle approximately 23%.
In some states, such as California, the unredeemed bottle deposit money is put into a fund which provides grants for curbside recycling programs, clean up, and other related causes. [1]
EUROPE
Container deposit legislation is widespread in Scandinavia. In some cases it replaced legislations which forbid the selling of some types of beverage containers, particularly aluminium beverage cans.
Norsk Resirk is the non-profit system founded 3 May 1999 and co-owned by various organisations in trade and industry that handles the depositing and recycling non-refillable plastic bottles and beverage cans in Norway. The Norwegian system works in such a way that the excise tax decreases as the returns increases, meaning that for example 90 per cent returns for cans translates into a 90 per cent discount on the excise tax. This again allows drink products to be sold at lower prices.
In 2005 93% of all recyclable bottles and 80% of all drink cans in Norway returned into the deposit and recycling system. That year also saw 280 million NOK in deposits being paid for the return of 194 million cans and 49 million bottles.
Deposits on drink containers have a long history in Norway, starting with deposits on beer bottles in 1902. The deposit back then was 0,06 NOK (3,30 NOK in 2006 currency value). This deposit arrangement was later expanded to include soft drink bottles.
Up until 1 January 2001 the Vinmonopolet government wine and spirits monopoly chain had deposits on products made by the company itself, this did not include imported products.
Today drink containers can be returned and deposits retrieved at over 9,000 establishments in Norway, and there are almost 3,000 reverse vending machines where drink containers can be exchanged for receipts that can be cashed in at the counter. Most reverse vending machines in Norway are manufactured by Tomra Systems ASA.

When you buy drinks in bottles or cans in Scandinavia, check for the recycling symbol on the container. It’ll guarantee that you get cash back: For example, in Denmark you get back up to DKK 3.00 and Sweden offers up to SEK 4.00. In Norway you receive NOK 2.50 for large bottles and cans.
You can find these recycling machines at most shops and gas stations. Insert your bottle or can, and when you’re done, the recycling machine prints you a slip. Take it to the shop’s cash register to get your cash. You don’t even have to buy anything there.
Recycling plastic bottles and beverage cans is very popular in Scandinavia. In Norway, a whopping 92% of all cans and 82% of plastic bottles are returned. And if there’s free cash involved, why not do it? [2]
OPPORTUNITY
Recycling is not very big in UK at the moment despite the availability of recycle bins and refuse chutes along the streets and neighbourhoods. It could be further improved by providing incentives for citizens who do recycle their bottles/cans and in turn receive some spare change. In addition to saving the earth, this would also greatly reduce the amount of litter in the streets as every bottle or can lying in the streets or bus are monetary opportunities for anyone. This might even be a form of income for the homeless too.
[1] http://en.wikipedia.org/wiki/Container-deposit_legislation
[2] http://goscandinavia.about.com/b/2008/05/22/getting-free-cash.htm